4 Easiest Strategies to Drive Leads From Instagram

1. Optimize your Instagram bio for lead generation

Instagram presents a huge problem for brands. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. You’re only allowed one link from the bio on your profile page.

Since you only get one, you need to use that bio link effectively. Plan these three elements carefully to create a compelling bio:

• The content
• The link
• The profile image

The bio content or text is the most important element. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!”).

The bio link is also important. Instagram only allows you to add one clickable link, so you’ll want to optimize it to get the most clicks.

In the example above, Foundr makes it clear they’re offering a free lead magnet. Try including the word “free” in your URL.

The profile image doesn’t necessarily play a major role. Still, it makes sense to brand your profile with a clear and attractive logo.

2. Create an Instagram-specific landing page

Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic.

Notice how the lead magnet and landing page are laser-targeted to attract leads from Instagram? That explains why Foundr now has a whopping 1.2 million followers on Instagram.

To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages. (Paid version after free trial)

As for the drip email campaigns, you can use email marketing tools like MailChimp (free and paid versions) or Constant Contact. (Paid version after free trial)

3. Create and share great content

You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience).

If you take a look at its Instagram profile, you can see that this is the most common content type.

The Instagram platform is great for caption images; that’s why inspirational, motivational, and thought-provoking quotes work so well.

And quote posts are easy to put together. All you need are tools like Word Swag (free version), an app you can use to add text and fonts to free images. You can also use some of the more robust options like Canva. (Free and paid versions)

Feel-good content also performs well. You may have come across some of the Instagram videos from the nonprofit organization Shining Hope for Communities. These videos attract a lot of attention and engagement, simply because they make people feel good.

4. Engage and promote

The final step in engaging effectively with your audience is to post the right way.

Rather than going with the “post it and they will come” strategy, try one of these proven ways to drive engagement to your post:

Hashtags

Using the right hashtags (those relevant to your business or messages) can get you hits and “likes,” and even sales.

The free TagsforLikes app helps you find popular hashtags that can drive traffic and engagement.

at contentmarketinginstitute